Hollywood Candy Girls SEO Journey

Client Needs

The client needed to convert an e-commerce website into a regular website, rebrand the website to fit the new company needs, and implement an SEO audit/optimization.

The Scope

The Hollywood Candy Girls website needed a complete overhaul. I did an SEO audit to find the most important pages and keywords and then made a development plan around the finds. I then redid the copy to include keywords that would help boost the SEO.

I also refined:

  • The website copy to include SEO keywords

  • Alt Text

  • Image Alt Text

  • Sitemap

  • robots.txt

  • Google Search Console

  • Page Names and Descriptions

  • Google Analytics

By making these changes on the website I was able to increase total site sessions, unique visitors, and the average session duration.

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Metrics.PNG
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Outcome

  • Increased new visitor retention

  • Increased website traffic via Google search

  • A newly updated website with an updated sitemap

  • Successful implementation of an SEO driven web design

  • A sustainable SEO audit that continues to drive traffic to the website months after the optimization

*From Jun 3, 2020 - Jun 2, 2021 compared to Jun 4, 2019 - Jun 2, 2020

*From Jun 3, 2020 - Jun 2, 2021 compared to Jun 4, 2019 - Jun 2, 2020